Performance Parts Expo / SEMA

2021 SEMA New Product Award Winners Announced!

Turbosmart’s Electronic StraightGate 50 won in both the Performance-Racing and Engineered Product categories. (Image/TurboSmart)

LAS VEGAS, NV — The SEMA Show kicks off with the New Product Awards Breakfast, where awards are handed out to companies with the most innovative and cutting-edge automotive aftermarket products in 16 different award categories.

According to SEMA, more than 1,300 products were entered into those categories this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more. Two runners-up were also announced (we found this particularly interesting in the street performance category).

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2021 SEMA New Product Award Winners

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Collision Repair & Refinish Product

Keco Collision Glue Pull Repair System, Keco Body Repair Products

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Engineered New Product

Electronic StraightGate 50, Turbosmart

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Exterior Accessory Product

Lippert: Protective MultiPro/Multi-Flex Tailgate Sensor with Hitch Cap, CURT, Ranch Hand, UWS, LUVERNE, ARIES

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Interior Accessory Product

Cargo Dog, Cargo Dog

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Merchandising Display

Countertop or Wall Display for HEIGH10 Infotainment Unit, Stinger Off-Road

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Mobile Electronics Product

XAV-AX9500ES, Sony Car Audio

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Off-Road/4-Wheel Drive Product

CDEV Shock Powered By IIC, ICON Vehicle Dynamics

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Packaging Design

APB Pedal Pads American Handcraft Wooden Package, APB Brakes

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Performance-Racing Product

Electronic StraightGate 50, Turbosmart

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Performance-Street Product

ZZ632/1000 Crate Engine, Chevrolet Performance

Notable runners-up:

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Powersports Product

2016-21 Polaris XPT Flex Fuel Kit, Dynojet Research

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Street Rod/Custom Car Product

Icon Valve Cover, Pyramid Optimized Design & Manufacturing

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Tire and Related Product

Baja Legend EXP, Mickey Thompson Tires & Wheels

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Tools & Equipment Product

EZ Roller-Spinner, EZ Spare and JAWS

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Van/Pickup/Sport-Utility Product

Impact Shock-Absorbing Rear Bumper Step Fleet Kit, Lippert: CURT, Ranch Hand, UWS, LUVERNE, ARIES

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Wheel and Related Product

Carbon One, Litespeed Racing

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