Car Culture & Entertainment / News & Car Culture / PowerSports

Harley-Davidson to Sponsor NBA’s Bucks; What Auto Brand Should Sponsor Your Team?

Milwaukee Bucks Jersey with Harley-Davidson Logo

(Image/Milwaukee Bucks)

Harley-Davidson will be one of the pilot participants of the NBA’s new jersey patch sponsorship program being unveiled for the 2017-18 basketball season. The Milwaukee Bucks jerseys will feature the roughly 2.75 x 2-inch patch, which displays Harley-Davidson’s iconic Bar and Shield logo.

Harley-Davidson is headquartered in Milwaukee, making the Bucks sponsorship a logical fit for both the franchise and company, similar to how Akron, OH-based Goodyear Tire & Rubber Co. is sponsoring the nearby Cleveland Cavaliers.

Though on-jersey branding is common for international and minor league teams, the NBA’s patch sponsorship is a first for the four American top-tier sports leagues (NFL, NBA, NHL, and MLB). The NHL tested a similar sponsorship on its World Cup of Hockey jerseys, but has yet to commit to the program for an entire regular season.

The Harley-Davidson and Milwaukee Bucks partnership got us thinking about which vehicle manufacturers (current or defunct) should sponsor our favorite teams. Here are some staff picks. Do you have a fantasy sponsorship idea? Let us know in the comments section below.

  • American Motors for the Indiana Pacers, NBA
  • Pontiac for the Cleveland Indians, MLB
  • Ford for the New York Rangers, NHL
  • Tesla for the Detroit Pistons, NBA
  • Mini for the San Francisco Giants, MLB
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  1. Jerry Poole says:


  2. Barbara R. Aviles says:

    I think sponsorship is not a big deal when you have a group of genius player in your team.But It is also essential to have a good reliable sponsorship for financial support for the team including training cost,jersey making cost, traveling cost, food and others so on.NBA is popular basketball league in the USA and they got already two (Harley-Davidson & Milkuakee Buck) vehicle manufacturers sponsorship since last few years.Hence most of the people are familiar with the vehicle manufacturer companies with basketball team sponsorship so, it’s a logical idea to get vehicle manufacturer company with basketball team sponsorship.Being a basketball supporter and a student I have to do my study before enjoying any basketball league. I think I will get enough time to enjoy the upcoming basketball league as I will finish my research work with this citation generating site – helping students to make their citation at the end of their research work for academic purpose.Thanks for sharing this post.

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