They say a rolling stone gathers no moss—and same deal with Dirty Life Wheels.

That’s because the folks over at Dirty Life Wheels are always innovating new wheel designs and, better still, taking a look back and refining their current rims to incorporate new features.

And for proof, you need not look any further than the Dirty Life Wheels booth at the 2023 SEMA Show. It was jam-packed with a massive range of wheel options—everything from all new forged race wheels to familiar favorites in brilliant new colors.

One of our favorite options in the Dirty Life catalog is its Dual-Tek Wheel Series, which lets you run the wheel as a traditional rim or, when the time comes, you can add a simple upgrade kit to turn your Dual-Tek wheel into a full beadlock. That’s a pretty smart option for folks building an off roader on a budget.

But Dirty Life Wheels is also making full-blown forged race wheels too—and they’re as gorgeous as they are durable.

See for yourself in this video from the Summit Racing folks as they caught up with Dirty Life Wheels at the 2023 SEMA Show: