LAS VEGAS, NVElectric vehicles.

Some hate their existence. And some are embracing what they feel will be part of the future of automotive performance.

Count David Borla of Borla Performance as one who sees opportunity with electric vehicles. Like many others, he acknowledges electric-powered cars and trucks are missing some the extra sensory stuff. Stuff like…say, exhaust noise.

So he went to work.

(Image/Summit Racing)

Borla and his team have developed what’s known as Active Performance Exhaust Sound, initially just for the Mustang Mach-E. The system was introduced at the SEMA Show in Las Vegas and earned a new product award from show judges. Active Performance Sound essentially brings back the exhaust rumble of the Mustang. It’s not just a noise maker either. The system ties into the CAN-BUS system and measures things like throttle position and engine load to recreate an accurate, responsive exhaust sound.

But Borla makes exhaust systems, right?

“What we really do is we make cars sound cool,” Borla said, when asked about the new system. “We’re staying right in our lane, making EV’s sound cool. And whatever comes after that, we’ll make that sound cool, too.”

This is the latest in a series of new and featured products that caught our eye at the 2022 SEMA Show. Click here to see all of our 2022 SEMA Show coverage.

David Borla shows you how this system works and fires it up in the video below. According to Borla, the cost and time to install are roughly the same as with an exhaust system.

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Author: David Fuller

David Fuller is OnAllCylinders' managing editor. During his 20-year career in the auto industry, he has covered a variety of races, shows, and industry events and has authored articles for multiple magazines. He has also partnered with mainstream and trade publications on a wide range of editorial projects. In 2012, he helped establish OnAllCylinders, where he enjoys covering all facets of hot rodding and racing.