The new General Motors corporate logo. (Image/GM Corporate Newsroom)

The familiar square GM block logo is getting a makeover in 2021, General Motors announced today. The new logo features lower case letters, a color gradient, and rounded edges. The underscore remains, albeit slightly truncated.

The new logo is part of a larger “Everybody In” campaign launched by General Motors to demonstrate its commitment to electric vehicles and other emerging technologies.

“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” said Deborah Wahl, GM global chief marketing officer. “Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”

In the press release, GM also alluded to its “Ultium” platform, which the General says will eventually power 30 new electric vehicle models, including some already poised to hit showrooms (like the GMC Hummer EV). GM says Ultium will help deliver an electric vehicle that can go an estimated 450 miles on a single charge.

You can read more about the General Motors “Everybody In” campaign in the official press release here.