Jeep unveiled several new concept vehicles Thursday that will participate in the 49th Annual Easter Jeep Safari in Moab, UT. Among those is the Jeep Chief concept, which everyone correctly fell in love with.

The Chief design calls to mind the original Jeep Cherokee from the 1970s, though it’s built on the Wrangler platform. It features a custom razor grille reminiscent of the original Jeep Wagoneer.

The floral design on the seats and overall surfing-themed interior won’t appeal to everyone, but we feel confident we could find an effective workaround.

Other Jeep concepts explore the Moab off-road culture and military themes.

See them all below. Which is your favorite?

Jeep® Chief Concept, front view
Jeep® Chief Concept side view
Jeep® Chief Concept
Jeep® Chief Concept
Jeep® Chief Concept Interior
Jeep® Wrangler Red Rock Responder Concept
Jeep® Wrangler Red Rock Responder Concept
Jeep® Wrangler Red Rock Responder Concept Interior
Jeep® Staff Car Concept
Jeep® Staff Car Concept
Jeep® Staff Car Concept Interior
Jeep® Grand Cherokee Overlander Concept
Jeep® Grand Cherokee Overlander Concept
Jeep® Renegade Desert Hawk Concept
Jeep® Renegade Desert Hawk Concept
stylized map on the hood of a Jeep® Renegade Desert Hawk
Jeep® Renegade Desert Hawk Concept Interior
Jeep® Wrangler Africa Concept
Jeep® Wrangler Africa Concept, rear quarter
Jeep® Wrangler Africa Concept rear hatch
Jeep® Cherokee Canyon Trail Concept
Jeep® Cherokee Canyon Trail “Hell’s Revenge” topographical hood map

Jeep Chief Concept

Jeep Wrangler Red Rock Responder Concept

Jeep Staff Car Concept

Jeep Grand Cherokee Overlander Concept

Jeep Renegade Desert Hawk Concept

Jeep Wrangler Africa Concept

Jeep Cherokee Canyon Trail Concept

Images courtesy of Jeep

 

 

 

 

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