Jeep unveiled several new concept vehicles Thursday that will participate in the 49th Annual Easter Jeep Safari in Moab, UT. Among those is the Jeep Chief concept, which everyone correctly fell in love with.
The Chief design calls to mind the original Jeep Cherokee from the 1970s, though it’s built on the Wrangler platform. It features a custom razor grille reminiscent of the original Jeep Wagoneer.
The floral design on the seats and overall surfing-themed interior won’t appeal to everyone, but we feel confident we could find an effective workaround.
Other Jeep concepts explore the Moab off-road culture and military themes.
See them all below. Which is your favorite?
Images courtesy of Jeep
Love it looks old school
ugliest vehicles I’ve seen since the Gremlin