The 2013 SEMA Show will include a new feature known as Dirt Theater. Located in the upper level of the Las Vegas Convention Center’s South Hall (Booth #37041), Dirt Theater features an exclusive powersports display boasting all-new and fully customized UTVs and race vehicles from Arctic Cat, can-am, John Deere, Kawasaki, Polaris, Yamaha and more.
Throughout the week of the Show, the attraction will not only showcase the hottest action-sports videos, but also include celebrity autograph sessions with off-road racing champion R.J. Anderson.
In addition to the dedicated display, Dirt Theater also consists of a series of free seminar sessions that will provide insight on the current powersports market. The sessions will cover powersports marketing in a social world, modifying and accessory trends of UTV enthusiasts. An additional component of Dirt Theater is a session featuring a celebrity driving panel discussing how to make the jump to the powersports industry and reaching UTV owners.