Automotive & Aftermarket News / News & Car Culture

Chrysler Announces Its Most Accessorized Vehicles and Top-Selling Accessories of 2012

RAM 1500

If you pegged the RAM 1500 as Chrysler’s most-customized vehicle of 2012, stand up and take a bow. The Chrysler Group LLC announced its most-accessorized vehicles of 2012, along with its top-selling accessories for the year.

No real suprises here:

The automotive aftermarket, specifically accessories, is a $70 billion market worldwide.

Through its Mopar service, parts, and customer-care brand, Chrysler Group LLC and Fiat S.p.A offer more than 25,000 proven, quality-tested parts and accessories in more than 130 countries. The company announced the RAM 1500 as its most accessorized vehicle and side steps and running boards as its top-selling accessories in North America for 2012.

“We continue to see a tremendous appetite for customization and personalization in the automotive market,” said Pietro Gorlier, President and CEO of Mopar. “Whether it’s performance upgrades, everyday accessories, or innovative, cutting-edge technology, customers want their vehicle to make a statement. At Mopar, we offer a full portfolio of parts and accessories that have been specifically developed and quality-tested for our vehicles.”

The following are Mopar’s most accessorized vehicles and top-selling accessories in North America for 2012:

Vehicles

Accessories

Mopar also announced its most accessorized vehicles and top-selling accessories in its global regions.

Europe, Middle East and Africa

Vehicles

Accessories

  • Tom Tom Blue&Me
  • Tow Bars
  • Alloy Wheels
  • Parking Sensor
  • Floor Mats
  • Side Steps
  • Mirror Covers
  • Apple USB Connection for Blue&Me version
  • Boot Organizer
  • Sport Rear Diffusers

Asia Pacific

Vehicles

Accessories

Latin America

Vehicles

  • Fiat Uno
  • Fiat Palio
  • Jeep Wrangler
  • Jeep Grand Cherokee
  • Fiat 500

Accessories

Press release courtesy of Chrysler Group LLC.

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