LAS VEGAS, NV — Weld Engineering Performance this morning announced the acquisition of powersports wheel company HiPer Technology, Inc.
HiPer is “the largest manufacturer of high performance ‘super structural’ carbon fiber wheels for all-terrain vehicle (ATV) and side-by-side (UTV) wheels,” according to Weld’s press release.
Weld, which acquired forged wheel brand CCW a year ago, held a press conference this morning at the SEMA Show to announce the HiPer acquisition.
HiPer immediately gives Weld a strong presence in the powersports market. Weld already holds the Weld Racing, Weld Street & Strip, Rekon Off Road, and CCW lines. HiPer will be its first move into powersports.
“This brings a market segment to us with no cannibalization whatsoever,” said Chris Bovis, Weld’s vice president of marketing. Bovis has been with Weld for three years, but previously worked with HiPer.
One of the interesting things about the acquisition is how Weld might integrate HiPer’s carbon fiber technology into its other lines.
“We’re really just kind of opening the door into material sciences—developing those for specific market needs,” Bovis said.
Three-time X Games gold medalist Colten Moore, who works with HiPer, joined Weld president and CEO Norman Young on stage during Thursday’s press conference.
“I think HiPer has one of the coolest-looking wheels out there, to be honest,” Moore said.
Moore has been testing HiPer wheels on his Polaris RZR.
HiPer wheels are American made and known for durability. The company was founded in 2000, and located in Lawrence, KS.