Automotive & Aftermarket News

Holley Performance Products Acquires MSD Group

Holley factory

(Image/Hotrod.com)

Holley Performance Products acquired the MSD Group this week in a deal that brings a massive group of iconic automotive performance brands under the Holley umbrella.

The acquisition was announced late Wednesday and terms of the deal were not disclosed. New York private equity firm Lincolnshire Management, which manages about $1.7 billion, provided financial backing.

The El Paso, TX-based MSD Group includes popular brands like MSD, Mr. Gasket, Accel, Superchips, Edge, Racepak, Mallory, Hays, QuickTime, and Lakewood.

Already owned by Bowling Green, KY-based Holley are Hooker Headers, Flowtech, Earl’s, NOS Nitrous Oxide Systems, Demon, Weiand, and DiabloSport.

“Were are excited to have the opportunity to combine the awesome legacies of these companies,” said Tom Tomlinson, Holley’s president and CEO. “We are aggressively developing innovative new products at Holley and we’re going to continue to build upon the fine job the MSD Group is already doing with new products.

“Our goal is to offer solutions to automotive enthusiasts so they can achieve their goals in the pursuit of their automotive passions. We look forward to working with the MSD Group team… to marry our technologies and talents to build these solutions.”

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