2014 sema award breakfast
ed pink receiving achievement award at 2014 SEMA Trade Show
ed pink receiving achievement award at 2014 SEMA Trade Show
bubba rope gator shackle on display at 2014 SEMA Trade Show
ron francis black box relay system on display at 2014 SEMA Trade Show
custom wheels on display at 2014 SEMA Trade Show

The legendary Ed Pink (right) was presented with the Robert E. Petersen Lifetime Achievement Award.

Pink told the crowd, "I didn't start this for the awards. This is what I do. This is what I love."

The Bubba Rope Gator Jaw Soft Shackle is safe, lighter, and offers higher tensile strength than comparable steel shackles. The 7/16-inch shackle is rated to 32,000 pounds and is the 2014 best new off-road/4-wheel drive product.

Ron Francis Wiring's Black Box Relay System took home the award for best new street rod/custom car product. The fully programmable relay allows full control of up to 10 circuits--windows, door locks, fuel pumps, and more.

The 2014 SEMA show kicked off with the annual new product awards breakfast.

Hosted by Dave McClelland, the awards ceremony covers everything from the best merchandising display to the best racing and street performance products. And this year, it seems, is the year of the “little guy.” Although industry big names, such as Mickey Thompson, Lund, and Dakota Digital, took home awards, the year’s list of winners was dominated by new, up-and-comers. Companies like App-Tronics, Decked, and Tire Profiles-Treadspec proved that there’s plenty of room for new innovations and fresh ideas.

Here’s a look at the 2014 SEMA New Product Award winners. You’ll be hearing more about these companies and products as our coverage continues this week.


  • Best New Collision, Repair & Refinish Product: Malco Quarter Panel Hemming Air TurboXTool
  • Best Engineered New Product: Holley EFI Digital Dash
  • Best Exterior Accessory Product: Lund AMP Research Powerstep XL
  • Best Interior Accessory Product: Switch-Pros SP8100 Switch Panel System
  • Best New Merchandising Display: Mickey Thompson Metal Series Jeep Bumper Display
  • Best New Mobile Electronics Product: App-Tronics LLC SmartNav5
  • Best New Off-Road/4-Wheel Drive Product: Bubba Rope Gator Jaw Soft Shackle
  • Best Packaging Design: Husky Liners X-Act Contour Floor Liners
  • Best New Performance Street Product: Aeromotive Flex Stealth Fuel System
  • Best New Performance Racing Product: Silverback Carburetors
  • Best Powersports Product: Dakota Digital Plug-In Instrumentation for 2014-up Harley-Davidson
  • Best New Street Rod/Custom Car Product: Ron Francis Black Box Relay System
  • Best New Tire and Related Product: Deluxe Wheel Wide Whitewall Tire Rim
  • Best New Tools and Equipment: Tire Profiles-Treadspec Groove Glove Mobile Tire Laser Diagnostics
  • Best New Van/Pickup/SUV Product: Decked Pickup Truck Bed Organizer and Storage System
  • Best New Wheel and Related Product: Deluxe Wheel  Wide Whitewall Tire Rim
  • Hottest 4×4/SUV: Jeep Wrangler
  • Hottest Truck: Chevy Silverado
  • Hottest Car: Ford Mustang
  • Hottest Sport Compact: Honda Fit
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Author: David Fuller

David Fuller is OnAllCylinders' managing editor. During his 20-year career in the auto industry, he has covered a variety of races, shows, and industry events and has authored articles for multiple magazines. He has also partnered with mainstream and trade publications on a wide range of editorial projects. In 2012, he helped establish OnAllCylinders, where he enjoys covering all facets of hot rodding and racing.