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Barrett-Jackson is upping the ante at this year’s Hot August Nightsshow in Reno, NV.

The iconic auction company will not only hold the first-ever Hot August Nights Auction Presented by Barrett-Jackson, it has created the Barrett-Jackson Cup™ for the Downtown Show-n-Shine at this year’s event. This new award, along with $20,000 will be presented to the winner of the Ultimate Best of Show Award at the three-day show and shine. Barrett-Jackson will give out a total of $40,000 to top finishers at the event.

You can read more details in the official press release below.

As part of a historic partnership with Hot August Nights, Barrett-Jackson, The World’s Greatest Collector Car Auctions™, is excited to announce the inaugural Barrett-Jackson Cup™ to be awarded during this year’s Downtown Reno Show-n-Shine. The event will include a $40,000 prize purse, with $20,000 being awarded to the car that earns the coveted Ultimate Best of Show Award. This comes on the heels of Barrett-Jackson’s landmark agreement with the world’s premiere classic car and nostalgia festival to hold the first-ever Hot August Nights Auction Presented by Barrett-Jackson at the Reno-Sparks Convention Center August 8-10, 2013.

Participants in the Downtown Reno Show-n-Shine will compete in daily competitions beginning Wednesday, August 7 through Friday, August 9. Fifteen daily Best of Show winners will receive a ribbon and an invitation to return on Saturday for the Finals to take place Saturday, August 10. The forty-five finalists will be stage in the Silver Legacy Ballroom from the hours of 8 am to 4 pm where the top five will be selected then sent to the Barrett-Jackson Auction for the final judging. Once the Final Five have been judged at the auction by a team of Barrett-Jackson officials and placed in their perspective winning category of 1st, 2nd, 3rd, 4th, or Ultimate Best of Show Winner, they will proceed back to downtown Reno and be staged on Virginia Street for the Awards Presentation during a spectacular fireworks display presented by the Silver Legacy Resort Casino.

  • 4th runner up: $1,000
  • 3rd runner up: $3,000
  • 2nd runner up: $6,000
  • 1st runner up: $10,000
  • Ultimate Best of Show: $20,000 and the first-ever Barrett-Jackson Cup™

“We are proud of our new partnership with Hot August Nights,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “We’re excited to celebrate with the Hot August Nights enthusiasts as we bring our iconic auction and brand to the Reno Tahoe area.”

The daily awards presentation for Show-n-Shine winners will take place in downtown Reno where all finalist vehicles will be displayed. The Downtown Reno Show-n-Shine is the result of collaboration between the Eldorado Hotel Casino, Silver Legacy Resort Casino, Circus Circus Hotel & Casino, and Harrah’s Reno. The Barrett-Jackson Cup™ will be on display at the Hot August Nights headquarters located at 1425 E. Greg Street in Sparks, NV.

“After much anticipation we’re thrilled to be expanding our footprint to become an integral part of the Hot August Nights celebration,” said Steve Davis, president of Barrett-Jackson. “We’re all looking forward to bringing the Barrett-Jackson experience to Hot August Nights to help create a level of excitement and anticipation worthy of the Hot August Night event.”

Assisting Barrett-Jackson in this inaugural Barrett-Jackson Cup™ will be four of the most recognized names in the business. Bobby Alloway; Pete Chapouris; Bob Johnson, and Bob Millard will be involved in all aspects of the award. Their reputations are stellar and their help, guidance, and support will continue to elevate Hot August Nights as one of the top premiere car events in the country.

“We are very excited to have the opportunity to create an award that will establish one of our participants as the Ultimate Best of Show in the country,” said Tony Marini, executive director of Hot August Nights. “This award is a prime example of how Barrett-Jackson has truly embraced the spirit of Hot August Nights and we are thrilled to have them as part of this community-wide festival.”

Entrants for the Downtown Reno Show-n-Shine must be a registered participant of Hot August Nights. For more information on the Show-n-Shine or to register your vehicle please visit www.hotaugustnights.net or call the Hot August Nights office at (775) 356-1956 ext 0.

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Author: David Fuller

David Fuller is OnAllCylinders' managing editor. During his 20-year career in the auto industry, he has covered a variety of races, shows, and industry events and has authored articles for multiple magazines. He has also partnered with mainstream and trade publications on a wide range of editorial projects. In 2012, he helped establish OnAllCylinders, where he enjoys covering all facets of hot rodding and racing.