You won’t find it on a map or in your GPS. Google Earth can’t locate it, and Siri probably doesn’t know about it either.

But for four days, Mopar Alley, the main corridor between convention halls at the LVCC is one of the most popular streets in Vegas not named the Strip or Fremont Street. Why? Because even non-Mopar enthusiasts appreciate the Dodge, Chrysler, and Plymouth machinery on display here. We think you will, too. Check it out:

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Mopar Alley at the SEMA 2012 Show
yellow plymouth barracuda 340 on display at 2012 SEMA show
yellow plymouth barracuda on display at 2012 SEMA show
1970 plum crazy dodge challenger r/t on display at 2012 SEMA show
plum crazy dodge challenger r/t
front grille of a 1970 dodge challenger r/t
green 1969 Plymouth gtx on display at 2012 SEMA show
blue and white 1969 dodge charger on display at 2012 SEMA show
close up of 1969 plymouth gtx grille
red dodge dart nostalgia drag car with cross ram 426 hemi
426 cross ram race hemi in a vintage dodge dart
vintage dodge dart and plymouth gtx on display at 2012 SEMA show
vintage chrysler 3000 on display at 2012 SEMA show
1955 hotrod mopar coupe on display at 2012 SEMA show
vintage mopar nostalgia race car on display at 2012 SEMA show
fuselage era dodge charger on display at 2012 SEMA show
1971 plymouth barracuda drag car on display at 2012 SEMA show
vintage green plymouth gtx with hood up
440 six barrel Mopar v8 engine in a plymouth GTX
440 four barrel v8 engine in a vintage mopar
vintage mopars on display at 2012 SEMA show
cuda 340 emblem on the hood of a plymouth
late model dodge challengers on display at 2012 SEMA show
mopar cars on display at 2012 SEMA show
row of dodge vipers on display at 2012 SEMA show
front of a dodge viper on display at 2012 SEMA show

Mopar Alley at the SEMA 2012 Show

(Image/OnAllCylinders)

on display at 2012 SEMA show

(Image/OnAllCylinders)

(Image/OnAllCylinders)

(Image/OnAllCylinders)

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Keywords
Chrysler, Dodge, Mopar, Plymouth, SEMA 2012, SEMA Show
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Author: David Fuller

David Fuller is OnAllCylinders' managing editor. During his 20-year career in the auto industry, he has covered a variety of races, shows, and industry events and has authored articles for multiple magazines. He has also partnered with mainstream and trade publications on a wide range of editorial projects. In 2012, he helped establish OnAllCylinders, where he enjoys covering all facets of hot rodding and racing.