You won’t find it on a map or in your GPS. Google Earth can’t locate it, and Siri probably doesn’t know about it either.

But for four days, Mopar Alley, the main corridor between convention halls at the LVCC is one of the most popular streets in Vegas not named the Strip or Fremont Street. Why? Because even non-Mopar enthusiasts appreciate the Dodge, Chrysler, and Plymouth machinery on display here. We think you will, too. Check it out:

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Mopar Alley at the SEMA 2012 Show

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Author: David Fuller

David Fuller is OnAllCylinders' managing editor. During his 20-year career in the auto industry, he has covered a variety of races, shows, and industry events and has authored articles for multiple magazines. He has also partnered with mainstream and trade publications on a wide range of editorial projects. In 2012, he helped establish OnAllCylinders, where he enjoys covering all facets of hot rodding and racing.