EZ PULLEY SEMA 2017 New Product Award winner

EZ PULLEY won a SEMA New Product Award with its first-ever entry, joining 14 other winners from the 15 other awards categories recognized annually by SEMA at the New Products Awards Breakfast. (Image/OnAllCylinders)

LAS VEGAS, NV — The most-popular part of the SEMA Show each year is the New Products Showcase, where more than 3,000 new automotive aftermarket parts are being featured this year.

SEMA recognizes three finalists for 16 different categories, and awards a winner at the annual New Product Awards Breakfast.

From the Holley/MSD Racepak Vantage CL1 Cloud-Based Karting Data Kits (which won two separate categories) to Waylen’s Inc.’s first-ever SEMA New Product Awards entry—the Secure360 Automotive Security Camera (which provides 360-degree video monitoring around your vehicle even when parked and unattended)—the list of 2017 winners is filled with names both new and familiar.

What they all have in common is recognition by industry leaders for their innovation and efforts to introduce excited new products to the automotive aftermarket industry.

Here’s the list of 2017 SEMA New Product Awards winners:

Best Engineered New Product

Holley/MSD Vantage CL1 Cloud-Based Karting Data Kit

Best New Exterior Accessory Product

Westin Automotive HDX LED Grille

Best New Interior Accessory Product

Switch-Pros by Off-Road Engineering SP9100 Switch Panel Power System

Best New Merchandising Display

Lund International Lund Truck Center V-Grid

Best New Mobile Electronics

Waylens Inc. Secure360 Automotive Security Camera

Best New Off-Road/4-Wheel Drive Product

Austin Inc. 2-Ton Vehicle Jack

Best New Packaging Design

Liquid Armor Protective Coatings 9H Ceramic Coating Kit

Best New Performance Racing Product

Racepak Vantage CL1 Cloud-Based Karting Data Kit

Best New Wheel & Related Product

Chariot Concepts/TruStack Tire Dolly ValveStem SignPosts

Best New Street Rod/Custom Car Product

Wilwood Disc Brakes Tandem Brake and Hydraulic Clutch Pedal Kit

Best New Tire & Related Product

Cooper Tire Evolution HT

Best New Tools & Equipment Product


Best Collision Repair & Refinish Product

ALLDATA LLC ALLDATA Collision Advantage

Best New Van/Pickup/Sport Utility Vehicle Product

Elongator Tailgates Integrated Tailgate and Ramp System

Best New Powersports Product

Holley/MSD Black Solid State Relay

Best New Performance Street Product

COMP Cams FSL Series Camshaft for GM L99 Engines