It’s a match made in Detroit.

Two iconic Detroit, MI-based brands teamed up to create a truck more than a century in the making.

Chevrolet announced this week that it collaborated with famed workwear retailer Carhartt on an easy-to-like 2017 Chevy Silverado concept pickup truck which will be be displayed at the 2016 SEMA Show in Las Vegas, NV November 1-4.

The Carhartt name is synonymous with words like: Tough. Rugged. Durable. The brand represents work and outdoor gear to get you through all kinds of obstacles in all kinds of conditions. The Chevy Silverado has long aspired to do the same.

You should check out the video below. To learn more, you can read about the truck from Chevy’s media group here, or from the gang at MotorTrend here.