Dodge announced earlier this week that is was offering its popular Plum Crazy purple as a color option for all of its Challenger and Charger trim packages.

It got us to thinking about some of the most iconic automotive factory muscle car/performance car colors of all time. There have been a lot of great ones, and opinions on the topic will vary widely. For example, below is our opinion on the 10 most iconic factory colors.

We can only wish the manufacturers (the ones that are left) would bring more of them back.

Wimbledon White

Why? It’s unbelievable the number of white shades out there. Ford introduced Wimbledon White decades ago and made it an option on its original, iconic Mustang. And you may have always wondered what that color was on the legendary GT350. It wasn’t white; it was Wimbledon White.


Anti-Establish Mint

Why? It’s the name—seriously. Back in the day, manufacturers had a blast making up names for paint colors. Ford offered Anti-Establish Mint on select cars and offered its sister paint, Medium Peppermint, on others. Anti-Establish Mint takes us back to a different, fun time in American automotive history.


Torch Red

Why? For some reason, red is synonymous with performance. There have probably been hundreds of shades to choose from, but Torch Red has spanned the decades from Ford’s 1955 Thunderbird to GM’s 2016 Corvette (yes, Ford and GM both used Torch Red). Plus, we’ve seen our share of custom rods done up in Torch Red.


AMC Big Bad Orange

Why? Chrysler’s High Impact colors were probably more well known during the early 1970s, but American Motors had its own version of retina-burning bright hues. Known as the “Big Bad” series of paint, the line included Big Bad Orange, Big Bad Blue, and Big Bad Green. Big Bad Orange was the most popular from what we’ve seen.


LeMans Blue/Mulsanne Blue

Why? We can’t exactly put our finger on it. LeMans Blue, which eventually morphed into Mulsanne Blue graced some of GM’s most iconic late 1960s and 70s muscle cars. One of our favorites is the ’70 Chevelle 454SS, which for our money, looks best in this blue hue.


Candy Apple Red

Why? At our earliest car shows, we can remember people talking about Candy Apple Red. Ford first officially used the color in 1966 and the color was later used to describe a more metallic, sparkling red paint. As paint names go, this is probably one of the most recognizable—even if it has evolved over the years.


Hugger Orange

Why? It first appeared on the 1969 Camaro is one of the most desirable colors for the sought-after pony car. Collectors have been known to pay extra for the legendary Camaro in this color.


Grabber Blue

Why? First, we just love the shade. Second, there’s a lot of history wrapped up in this color. It first appeared and has been used on the legendary 1970 Boss 302 and reincarnated as an option for the 2013 Boss 302. Some say it was derived from the Petty Blue used on Richard Petty’s iconic stock car. Wherever it came from, we love it.



Why? You knew a selection from Chrysler’s High Impact line would be on here. The name. The color. The cars. The relative rarity. Everything about this particular shade was awesome. While High Impact paint was offered from 1969-73, Sublime was only available on Dodge vehicles, including the Challenger, Charger, and Dart, in 1970.


Plum Crazy

Why? Yep–another High Impact color. Chrysler ruled the roost when it came to factory colors in the 1970s. Plum Crazy made purple a viable color option for Challengers, Chargers, Barracuda, Coronets, Darts, and other Mopars in 1970 and ’71. It is THE iconic muscle car color from Detroit’s hey-day. And now it’s been resurrected again.







Author: David Fuller

David Fuller is OnAllCylinders' managing editor. During his 20-year career in the auto industry, he has covered a variety of races, shows, and industry events and has authored articles for multiple magazines. He has also partnered with mainstream and trade publications on a wide range of editorial projects. In 2012, he helped establish OnAllCylinders, where he enjoys covering all facets of hot rodding and racing.