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NASCAR Aims to Rekindle Brand Rivalry With Gen-6 Stock Car Design

 
Photo courtesy of wset.com

Photo courtesy of wset.com

When that first green flag waves kicking off NASCAR’s 2013 racing season on February 16, racing fans will see something they haven’t seen in a long time—stock cars that closely resemble their production-model counterparts.

Brand recognition is one of the hallmarks of the Generation-6 redesign. NASCAR officials and those participating in the racing series hope the new cars will rekindle manufacturer rivalry in motorsports.

NASCAR’s Gen-6 lineup will feature the Chevrolet SS, the Ford Fusion, and the Toyota Camry.

Dodge announced it would be pulling out of NASCAR this past August after Penske Racing agreed to switch its four race teams—two in the Sprint Cup Series, and two in the Nationwide Series—to Ford for the 2013 race season. Dodge exited NASCAR on top this past season when driver Brad Keselowski won the Sprint Cup championship. Dodge has not announced when or if it might return to NASCAR.

Despite the loss of Dodge, there is a lot of excitement in the NASCAR community about the launch of the Gen-6 body at the upcoming Sprint Unlimited—a non-points race formerly known as the Bud Shootout. The proof will ultimately be in the pudding. You can read more about the replacement for the Car of Tomorrow here.

But we have to ask you: Are the design changes—the move toward stock cars that actually look like the cars you can buy from your local dealership—more likely to make you watch NASCAR? Are they more likely to drive you to purchase an SS, Fusion, or Camry? And maybe the most-important question of all: Who do you predict will win in 2013—Chevy, Ford, or Toyota? Tell us what you think in the comments below!

 

Gen-6 infographic
Jimmie Johnson
Kyle Busch and Martin Truex Jr.
Dale Earnhardt Jr.
Jeff Gordon
Kevin Harvick
Brad Keselowski
Danica Patrick
Tony Stewart

Click image to enlarge. Infographic courtesy of NASCAR Hall of Fame.

Jimmie Johnson

Kyle Busch and Martin Truex Jr.

Dale Earnhardt Jr.

Jeff Gordon

Kevin Harvick

Brad Keselowski

Danica Patrick

Tony Stewart

 

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